Supermarket Aldi has revealed it will be introducing new, 100% Wagyu beef burgers across its stores nationwide.
The burgers will be available in stores across the country from the 30th January and customers will be able to purchase them for £2.99 for a pack of two.
Aldi’s Wagyu beef supplier and chairman of the British Wagyu Society, Jim Bloom, said: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.
“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”
Julie Ashfield, managing director of buying at Aldi UK, commented: “Here at Aldi, we champion British quality, which is why we’re delighted to be welcoming British Wagyu into our stores.
“We want customers to be able to enjoy the very best, high quality foods, at our everyday amazing prices and will be working closely with our supplier to ensure more British Wagyu lines hit stores throughout the year.”
The news comes in conjunction with Aldi’s launch of RSPCA Indoor Assured Corn-Fed Chicken across three locations in the UK. Aldi will be the first discount supermarket to offer RSPCA Indoor Assured Corn-Fed Chicken, offering customers the chance to choose how their birds are raised.
The new Corn-Fed Chicken will be available as Chicken drumsticks and thighs, whole Chicken and Chicken breast fillets, starting from £2.49 per kg.