Burger King UK has set out its road map on sustainability, food quality and ethics in a new Burger King for Good charter.
The charter will highlight a number of programmes across the business to improve the company’s sustainability credentials, and its commitment to develop its food strategy, as well as its initiatives to champion diversity and inclusivity.
Alasdair Murdoch, CEO of Burger King UK, said: “Now more than ever, we believe that fresh, good quality food is vital to the quality of our lives and the health of our planet. Being good to the planet, our people and guests is central to our values, and despite the challenges faced by the pandemic, I believe this crisis has given us an opportunity to ‘build back better’ and drive through our company values, which are integral to sustaining our business for the future.
Amongst the sustainability targets set out are goals to reach 100% recycled or certified packaging by 2025, 0% single use plastic by 2025 and adoption of WRAP’s food waste road map. It will also focus on sustainably sourced commodities including soy, palm oil, tea, coffee, timber and paper, in a bid to minimise the negative social and environmental impacts of its operational footprint. The principles are aligned with the UN Sustainable Development Goals (SDGs) which aim to end poverty, protect our planet and increase prosperity for all.
As a major purchaser of meat products, the business says that animal welfare is also a key commitment outlined in the charter. All of Burger King UK’s beef is British and Irish and is reared and produced to the British Quality Beef standard and Irish Beef Standard.
The full charter is available to view here.