Does the name/description accurately describe the product?
Is the name description exciting/unusual?

How easy is it to prepare and serve the product?

Does the product look attractive?
Would you buy it?

Do you want to eat the product?
Does it have an attractive appearance?

Does the product have a good acceptable flavour?
Is the taste/flavour characteristic of the product? For example – curry

Any toughness, texture or tenderness problems?

Does the product have an appealing aroma/
Is the smell characteristic of the product? For example – lemon/mint

How well has the product been presented to the customer?
Is the packaging good, could it be improved in anyway?

What makes the product original/unusual? For example – microwaveable?

Is the price shown / supplied? Can the product be regarded as good value or priced according to its target market (i.e. premium market, value brand market etc.)

Is the packaging ‘green’/recyclable?
Less material being used?
Using materials ‘kinder’ to environment?

Is the packaging created using new production techniques? Technological advancements?
Does this enable faster production – ie more automation perhaps?
Is the packaging able to withstand different temperatures?

Are there any limits to transportation?
Is the product able to be transported easily and quickly – external scanning features

Can the packaging be used for a variety of products/range/introduced into new markets?
Does the product have more than one ‘innovative feature?’
Does the packaging allow the product to be consumed/cooked via various means?

Can the packaging be marketed in a ‘new’ way/to a new audience?

Are there considerable cost savings to be made from the packaging process?