With the hope of slashing the impact on the environment of all packaging systems in the next nine years, IGD has convened a working group of stakeholders from across the food and consumer goods industry.

Packaging manufacturers, waste industry companies and industry associations have also been brought together in the working group to create a ‘new shared ambition for the industry’, and to drive collective action and change.

The next phase of this work will see the creation of a roadmap to establish a baseline, set targets and track progress. To help accelerate progress, the working group will develop a new set of principles for the industry to help businesses make consistent decisions on packaging systems and materials.

IGD will also commission new consumer research to gain behavioural insights and better understand the barriers to the mainstream adoption of reuse and refill packaging solutions, in the hope of influencing long-term behavioural change.

Mark Little, director of health and sustainability programmes, said: “The shared ambition is to create a common direction of travel over the next decade. It’s fantastic that so many organisations across the packaging, food and consumer goods industry value chain have worked with IGD to create this new ambition. We are calling on more businesses from across the industry to help shape and deliver the next phase of work.”

Companies that wish to join the working group are invited to email sustainability@igd.com for more information.