Kerry Foods, has launched a new range of Meat-Free products, it says are “designed to entice meat-eaters to betray beef and play away from pork.”
Kerry Foods says it has put its extensive knowledge of the meat industry into creating Meat-Free alternatives that don’t compromise on high quality, meaty taste and succulent texture.
The Meat-Free market is expanding in the UK, with sales of meat alternatives having grown 19% year on year. Interestingly, 92% of these plant-based meals are eaten by non-vegans – a trend that has been recognised by Kerry Foods.
David Hamilton, Chief Innovation Officer, Kerry Group says: “We are really excited to be bringing Naked Glory to market and adding some much-needed sizzle to the Meat-Free category. The target from the start was always: ‘looks like meat, tastes like meat, in fact it needed to be the meatiest thing since meat!’ Harnessing our global capability and knowledge, our meat mixologists linked Food Craft and Science to create meaty ooziness, full on taste and a true meaty texture in all our products.
“We’ve taken our time as product delivery was paramount and are confident the brand will be a hit with everyone – regardless of their dietary preferences. With a range of quarter pounders, sausages, mince and more, we have a full spectrum of Meat-Free alternatives that can be enjoyed by those looking to reduce their meat consumption but still want delicious taste at mealtimes. This is a really exciting and dynamic space and our meat mixologists are continuing to conjure up thrilling new ideas. With that said, our core aim at the moment is to ensure that we’re offering our customers and consumers alike ‘the meatiest thing since meat!’ and that the new range hits the spot with food lovers up and down the country – whether they’re vegetarian, vegan or meat-eaters.”
Kerry Foods will be supporting the Naked Glory launch with a £2.5m investment in digital, social, out of home and shopper marketing that will be activating this month and run throughout 2020.
The Naked Glory range is made from rehydrated soya in order to gain a meat-like texture. The range is registered with The Vegan Society and as such Kerry Foods has created a new purpose-built and fully segregated production site for the Naked Glory range to maintain the highest standards of protection and quality.
The Naked Glory No Meat Balls (£2.75), Naked Glory Sausages, 6 pack (£2.75), Naked Glory Quarter Pounders 2 pack (£2.75) and Naked Glory Mince (£2.75) will be on sale nationwide later this month.
-  IRI Mat 10th November 2018
- 2 Kantar Worldpanel Usage | 52 w/e 15th July 2018 and 52 w/e 2nd December 2018