British food manufacturer, Samworth Brothers, is to launch a brand-new food-to-go business and delivery service, Fresh Food For Now Company.
The UK food-to-go sector is a growing market, predicted to be worth £22.8bn by 2023.
The new venture marks the evolution of the existing Ginsters van operation into a new business, offering vendors a food-to-go solution with an extended range of brands and products.
To further support retailers, the company will also be launching a new website, offering advice and support for retailers and providing market and customer insight.
Soon, customers will also be able to use the website to submit orders in a bid to further simplify the ordering process.
Anthony Johnson, managing director of Fresh Food For Now Company says: “Our new offering is designed to make a difference at the fixture every day.
“We pay special attention to evolving trends, ensuring we are able to supply a range of products that our retailers can sell and that consumers will love. We’re looking forward to providing personal and expert help for every customer – large or small.
“Our new flexible ordering system and in-store merchandising service will cater to the needs of all retailers, and ensure we are getting the right products in the right stores.”