Both Scotch beef PGI and Scotch lamb PGI are set to be high profile in Hong Kong next month at HOFEX, Asia’s leading food and hospitality trade show.
HOFEX runs over four days from 7th – 10th May 2019 and attracts more than 42,000 visitors from over 85 countries and regions.
The event caters to delegates looking to supply retail outlets, food service or the food processing industry.
At the event, Quality Meat Scotland (QMS) will share a joint stand with HCC Meat Promotion Wales and, along with AHDB, will showcase premium red meat products from England, Scotland and Wales as part of a UK initiative to support exports.
Samples of quality Scotch beef and lamb will be available for potential buyers to savour, and QMS will be promoting the Protected Geographical Indication (PGI) status of it along with the guarantees of quality assurance, provenance and welfare.
Tom Gibson, head of Market Development with QMS is attending the show and said with the continued uncertainty over the Brexit outcome, it’s essential that we work to further develop international markets.
“There is a definite strong appetite from high-end food service and retail outlets in Hong Kong for Scotch Beef and Scotch Lamb – premium brands which are underpinned by high production and welfare standards,” said Gibson.
“It is therefore really important to attend events such as HOFEX in order to meet with discerning buyers, showcase and sample Scotch Beef and Scotch Lamb and, of course, further develop our presence in the Asian market.”
The presence at HOFEX, as well as other international trade shows and activities, is funded by the £2 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.