Weetabix supporting farmers to cope with demand during pandemic

Weetabix supporting farmers to cope with demand during pandemic

Weetabix is working closely with its local farmers to keep production going during the Covid-19 crisis by committing to sourcing all wheat for Weetabix Original from within 50 miles of its Burton Latimer mill. During the current pandemic, Weetabix has seen an increase...
Weetabix refreshes manufacturing leadership team

Weetabix refreshes manufacturing leadership team

Weetabix has restructured its manufacturing leadership team, introducing two new roles following the departure of Patrick Rigby as group operations director. John Petre, previously head of technical, has been promoted to the new position of supply chain and technical...
Weetabix On The Go appoints general manager

Weetabix On The Go appoints general manager

Weetabix Food Company has appointed Emma Varlow as general manager of the Weetabix On The Go brand. This was an internal appointment. Varlow joined the company as part of the graduate scheme in 2000. She will report to Sally Abbott, managing director UK & Ireland,...
‘Weetabix One’ site to close

‘Weetabix One’ site to close

Major cereal manufacturer Weetabix has confirmed its intention to close one of its Corby sites and expand its other factory located in the same region. The plan to close the site, known as ‘Weetabix One’, is said to be part of a “long-term investment strategy” in...
‘Weetabix One’ site to close

Weetabix returns to 100% British wheat sourcing

Following its earliest harvest in 85 years due to the hot summer, Weetabix has confirmed it will once again be able to source 100% of its wheat from British farms. A record-breaking hot dry summer, following a wet start and extended cold spell in April, created...