Delamere Dairy is marking its 35th anniversary with new cartons in order to promote one of its partner businesses, Cabrito Goat Meat and its legacy of sustainability.
Delamere has recently acquired financial stakes in both Cabrito Goat Meat, an ethical goat meat supplier, and Billy Tannery, which produces handcrafted leather goods from goat hides, to work towards reducing unnecessary wastage in the dairy industry.
The cartons will feature the details of its partnership with Cabrito on all of its goats’ milk cartons from May this year in a move to highlight to consumers the ethical reasons to choose its milk.
Details of the partnership appear on the new 1L packaging sold in Asda, Co-op, Nisa, Ocado and independent health food stores which have an RRP of £1.60-£1.80.
“We are working really hard to reduce wastage in the goat farming industry and our relationship with Cabrito and also Billy Tannery, a micro tannery using waster goat hides, now completes the circle from farm to milk to meat to leather.”
Cabrito was founded in 2012 by British chef James Whetlor who used his contacts in the industry to source goat meat from British dairy farms to supply to a handful of London restaurants. The company now supplies restaurants, butchers and catering suppliers nationwide.
Delamere Dairy’s managing director, Ed Salt said: “We are working really hard to reduce wastage in the goat farming industry and our relationship with Cabrito and also Billy Tannery, a micro tannery using waster goat hides, now completes the circle from farm to milk to meat to leather.”
“We do everything we can, morally and ethically, to the best of our ability and are proud to be featuring this news on our cartons to promote how delicious goats’ meat is as the demand in the UK continues to grow.”
James Whetlor from Cabrito Goat Meat added: “Despite the clear link between milk and meat, the topic is often uncomfortable, rarely discussed and consumers sometimes forget the relationship between milk, meat and leather. This partnership with Delamere and with our partners, Jack and Rory at Billy Tannery, is an important step in closing the circle and ending the waste in this part of the food system.”